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Notes on GTM engineering: what I got right, what the numbers said, and the calls I'd make differently. One argument per post.

You're renting a for-loop
2026-08-03 · 5 min
Agent pricing per row is the most expensive way to do work that never needed judgment. Here's the rule I used to decide what to keep renting and what to own.
GTM engineeringBuild vs buy

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Notes on GTM engineering — enrichment economics, build-vs-buy calls, and agent workflows that survived production. No cadence promises; I write when I have something worth arguing.

Your email, nothing else. No drip sequence, no sharing it on. Day to day I post at @midfunnelmind.

Writing

You're renting a for-loop

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